Copywriting a Clear and Concise Reference

Price: $79.00
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Manufacturer Description

How much are sponsors, customers, partners, stakeholders involved in Copywriting? In other words, what are the risks, if Copywriting does not deliver successfully? To what extent does management recognize Copywriting as a tool to increase the results? What is our formula for success in Copywriting ? How can we improve Copywriting? How do we manage Copywriting Knowledge Management (KM)?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Copywriting investments work better.

This Copywriting All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Copywriting Self-Assessment. Featuring 695 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Copywriting improvements can be made.

In using the questions you will be better able to:

- diagnose Copywriting projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Copywriting and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Copywriting Scorecard, you will develop a clear picture of which Copywriting areas need attention.

Your purchase includes access details to the Copywriting self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.


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