Did podcasting attract you because you didn't have to write? Oops. :)
Turns out we podcasters need to craft keyword rich and compelling copy for our podcasts to be found and to convince visitors to turn into listeners, customers, and raving fans.
There are many benefits of podcasting. This book looks at 15 of them! From increased industry authority, to networking with key players in your field, to growing your audience through an exploding medium, to paid speaking gigs.
But to reap all the rewards, we need effective writing.
Author and seasoned teacher turned podcasting entrepreneur, Laura Petersen, guides you step-by-step through all the important areas where writing well will grow your podcast, brand, and business.
1. Effective story-telling
2. Show-stopping shownames
3. Not-so-subtle showtitles
4. iTunes podcast show descriptions
5. Episode scripting and interview question crafting
6. Enticing episode titles
7. Podcast shownotes
8. Transcription for leveraging SEO & more
9. Lead magnets and content upgrades
10. Social media profiles and posts
11. Social media growth
12. Artful emails
13. Booking podcast interviews with 1-sheeters
14. [BONUS] How to book interview guests (and high-profile big-fish) even when you are just starting out
15. [BONUS] How to write Facebook ad copy to promote your podcast like a pro
In this book, you will find detailed examples, insights from influencers, and ways you can apply what you learn to your own podcast and business, whether you already have a podcast and want to grow it bigger or are planning to start one of your own.
Direct advice from the following influencers are included:
Brandon T. Adams
John Lee Dumas
Melissa Sue Tucker
Stephen Dela Cruz
"I had the pleasure of reading the final draft. I absolutely recommend this book to anyone who is doing any online marketing...especially if you are thinking about podcasting or already have one and want to grow your audience. This is a quick read. It's actionable and entertaining. If you do the step-by-step exercises that Laura outlines, and apply them to your business, this will be the best investment you can make."
- Melissa Sue Tucker
CEO, OCW Productions and Podcast Creator & Host
"As a sales coach for entrepreneurs, I understand the importance of having a compelling offer and delivering it succinctly within the few seconds it takes for your dream prospect to decide whether to speak with you. This book provides expert guidance on both. Few things are as compelling as a request to be interviewed for a podcast. Laura shows you how to use the power of words to drive action and value for both your guests and listeners."
- Victor Adefuye
CEO, Dana Consulting
"You need a force multiplier. You can't do everything from scratch. Laura clearly and quickly explains how to leverage your time so a podcast helps all aspects of your business. This isn't just for entrepreneurs. Marketers of all stripes can benefit from Laura's advice. Her ideas have implications throughout modern marketing - whether you're a solopreneur or CMO of a multinational firm."
- Dominick Sirianni
Podcast Host & V.P. of Interactive Education, Internet Marketing Association
"Laura Petersen aptly demonstrates how compelling copy can capture the attention of your podcast audience. This book is filled with fun commentary that is both smart and strategic in its approach. Readers will encounter helpful examples, practical pointers, and even pop quizzes to test your take-away knowledge. Useful for anyone that interested in smart content marketing and the craft of copywriting."
- Kelly Armstrong
Ph.D. Student, University of Cincinnati