Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
You'll learn how to...
- Write clearly, simply and engagingly
- Choose a killer headline and a strong structure
- Use 20 proven strategies for creative copywriting
- Harness the power of persuasion and psychology
- Create a unique tone of voice for a brand
Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
"Tom's put a lifetime of learning into this book... an incredibly thorough briefing on copywriting." - Dave Trott, Creative legend, agency founder, author and teacher.
"Educational, entertaining and energetic... prepare to dig deep and enjoy!" - Katherine Wildman, Host, The Writing Desk.