What does it take to write great ad copy? Clever headlines? Catchy slogans? Compelling visuals? Cohesive campaigns? Yes all that and more.
You must also understand your audience.?You must know how they live. What they value. How they liked to be reached. And whether they want to be engaged.
To best reach your target audience, you must think of them three-dimensionally and understand what’s important to them.
That’s how you can create a campaign that demonstrates the Three Rs: Messages that are RELEVANT and RESONATE with authenticity are REMEMBERED.
ABOUT THE tactikPAK™ series.
An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The patented series (Patent Serial No. 08/002,155) offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension. So, you'll quickly master each subject.
It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. Choose your mobile mentor: ebook or app.