Strategic Copywriting: How to Create Effective Advertising

Price: $44.95
Product prices and availability are accurate as of 2018-11-12 03:06:45 EST and are subject to change. Any price and availability information displayed on http://www.amazon.com/ at the time of purchase will apply to the purchase of this product.
Availability: Not Available - stock arriving soon
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

Manufacturer Description

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks us through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are—or aren't—effective in attracting consumers.
Click here for PowerPoint Slides to accompany Strategic Copywriting

Product Features

Used Book in Good Condition

Write a Review